搜狐网 |
广告位置
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12Q4
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13Q1
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售卖属性
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售卖方式
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12Q4刊例价
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轮播数
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12Q4资源量
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12Q4利用率
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12Q4售卖率
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优化调整
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调价幅度
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售卖方式
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新价格
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轮播数
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总资源量
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资源量增长量
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WAP首页(触屏版)320*143焦点图
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销售
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CPD
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90,000
|
1
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8,280,000
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16%
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15%
|
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67%
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CPD
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150,000
|
1
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13,800,000
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5,520,000
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WAP首页(触屏版)320*180流媒体
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销售
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CPD
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180,000
|
1
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16,560,000
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10%
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10%
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调整为CPM售卖
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117%
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CPM
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30
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13000
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35,880,000
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19,320,000
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WAP首页四轮播文字链01
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销售
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CPD
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75,000
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4
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27,600,000
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40%
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40%
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4轮播调整为5轮播
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25%
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CPD
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75,000
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5
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34,500,000
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6,900,000
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WAP首页标准版三轮播文字链02
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销售
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CPD
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40,000
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3
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11,040,000
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0%
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0%
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25%
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CPD
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50,000
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3
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13,800,000
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2,760,000
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WAP首页体验版三轮播文字链02
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销售
|
CPD
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40,000
|
3
|
11,040,000
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0%
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0%
|
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25%
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CPD
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50,000
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3
|
13,800,000
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2,760,000
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WAP首页两轮播文字链03
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配送
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CPD
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45,000
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2
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8,280,000
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13%
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3%
|
|
33%
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CPD
|
60,000
|
2
|
11,040,000
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2,760,000
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WAP新闻中心文字链01
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销售
|
CPD
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40,000
|
1
|
3,680,000
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11%
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11%
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全流量调整为2轮播
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100%
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CPD
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40,000
|
2
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7,360,000
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3,680,000
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WAP新闻中心首页标准版文字链02
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销售
|
CPD
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25,000
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1
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2,300,000
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2%
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1%
|
|
12%
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CPD
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28,000
|
1
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2,576,000
|
276,000
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WAP新闻中心首页体验版文字链02
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销售
|
CPD
|
25,000
|
1
|
2,300,000
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0%
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0%
|
|
12%
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CPD
|
28,000
|
1
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2,576,000
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276,000
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WAP新闻中心首页320*30按钮03
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配送
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CPD
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25,000
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1
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2,300,000
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0%
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0%
|
|
20%
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CPD
|
30,000
|
1
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2,760,000
|
460,000
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WAP新闻中心正文页两轮播文字链01
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销售
|
CPD
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35,000
|
2
|
6,440,000
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6%
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6%
|
|
29%
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CPD
|
45,000
|
2
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8,280,000
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1,840,000
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WAP新闻中心正文页两轮播文字链02
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配送
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CPD
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30,000
|
2
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5,520,000
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45%
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17%
|
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33%
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CPD
|
40,000
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2
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7,360,000
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1,840,000
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WAP财经首页文字链01
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销售
|
CPD
|
40,000
|
1
|
3,680,000
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0%
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0%
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全流量调整为2轮播
|
100%
|
CPD
|
40,000
|
2
|
7,360,000
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3,680,000
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WAP财经首页标准版文字链02
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销售
|
CPD
|
25,000
|
1
|
2,300,000
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9%
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5%
|
|
20%
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CPD
|
30,000
|
1
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2,760,000
|
460,000
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WAP财经首页体验版文字链02
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销售
|
CPD
|
25,000
|
1
|
2,300,000
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4%
|
1%
|
|
20%
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CPD
|
30,000
|
1
|
2,760,000
|
460,000
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WAP财经首页文字链03
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配送
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CPD
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25,000
|
1
|
2,300,000
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3%
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0%
|
|
20%
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CPD
|
30,000
|
1
|
2,760,000
|
460,000
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WAP财经首页320*30按钮03
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配送
|
CPD
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25,000
|
1
|
2,300,000
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0%
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0%
|
|
40%
|
CPD
|
35,000
|
1
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3,220,000
|
920,000
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WAP财经首页文字链04
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配送
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CPD
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15,000
|
1
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1,380,000
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8%
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0%
|
|
67%
|
CPD
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25,000
|
1
|
2,300,000
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920,000
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WAP财经正文页文字链01
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配送
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CPD
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35,000
|
1
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3,220,000
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4%
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0%
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|
29%
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CPD
|
45,000
|
1
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4,140,000
|
920,000
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WAP财经正文页文字链02
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配送
|
CPD
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25,000
|
1
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2,300,000
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0%
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0%
|
|
20%
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CPD
|
30,000
|
1
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2,760,000
|
460,000
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WAP体育首页224*134焦点图
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销售
|
CPD
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18,000
|
1
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1,656,000
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0%
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0%
|
|
122%
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CPD
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40,000
|
1
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3,680,000
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2,024,000
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WAP体育首页文字链01
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销售
|
CPD
|
30,000
|
1
|
2,760,000
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9%
|
9%
|
全流量调整为2轮播
|
100%
|
CPD
|
30,000
|
2
|
5,520,000
|
2,760,000
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WAP体育首页标准版文字链02
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配送
|
CPD
|
15,000
|
1
|
1,380,000
|
37%
|
0%
|
|
67%
|
CPD
|
25,000
|
1
|
2,300,000
|
920,000
|
WAP体育首页体验版文字链02
|
配送
|
CPD
|
15,000
|
1
|
1,380,000
|
34%
|
0%
|
|
67%
|
CPD
|
25,000
|
1
|
2,300,000
|
920,000
|
WAP体育正文页两轮播文字链01
|
配送
|
CPD
|
30,000
|
2
|
5,520,000
|
2%
|
0%
|
|
33%
|
CPD
|
40,000
|
2
|
7,360,000
|
1,840,000
|
|
|
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